No Slowing Down for this 71 Year Old Entrepreneur

April 15, 2016


Rocky Mountain High Brands Founder Jerry Grisaffi Sets the Standard for Successful Seniors in the Modern Marketplace

After a successful career in the automobile industry, following in the footsteps of his father, Jerry Grisaffi found himself at a point in life where most people would retire and enjoy the fruits of a lifetime of hard work. As you’re about to find out, this self-made entrepreneur isn’t most people. In the midst of a hectic schedule, Grisaffi took the time to speak with about Rocky Mountain High Brands, Inc., the company he founded to create innovative hemp-based products that answer a need in the growing natural market.

Jerry Grisaffi is one of an elite and growing group of older entrepreneurs who believe in hard work and ingenuity. While the stereotype of the young entrepreneur operating out of a dorm room to create an exciting start-up is prevalent in the media, research shows that 40 is the average age for a successful entrepreneur. A study of 5,000 start-ups launched in 2004 found that an impressive 48 percent were started by founders ages 45 and over. However, a full 64 percent of the surviving companies were headed by entrepreneurs in the 45-and-up group.

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